As a graphic designer, I have a huge love for typography. Letters, AH! It’s not JUST what they look like, but it’s their style, how they’re styled, the message they send, and just the aesthetic of it all. Even with my love of type, I’m always very aware of how much more I can learn of typefaces. There is an ocean of knowledge I have yet to have tapped into. Have you ever wondered why graphic designers love text so much? Here is a beautiful short film from SXSW from two of the most brilliant typographers that scratches the surface of why designers love and appreciate type so much. Thanks, Shinji for sending me this video!